A business card is the face of your brand and your company.
It can make a great first impression and help you get on top of business networking. We know what you might be thinking, but no, rampant digitization hasn’t made this business tool obsolete.
People still like the tangible sensation of holding physical objects. Even more so when they’re well-designed, informative, and effective business cards.
There’s just one practical problem here.
Working with a tiny canvas is trickier than it may appear at first glance. You have to pay close attention to various moving parts that make or break that limited space.
So, you don’t want to let this piece of the success puzzle be an afterthought. It’s time to get down to business and witness what amazing cards are made of.
How to Make Your Business Cards Stand Out
1. Showcasing the Right Information
Business cards are small dimensions and space comes at a premium.
This means there’s not much room for error. First off, you have to be selective and establish a clear hierarchy of information.
One of the basic rules is to highlight only the critical information. For instance, you don’t need a link to every single social profile you have. After all, typography must be big enough for people to be able to read it fuss-free.
Alas, many businesses go to the other extreme: including only the name and contact details. This isn’t enough, and there are a few extra pieces of info you want to throw in. The bare minimum is an email address and LinkedIn profile.
Oh, and make sure to finish on a strong note— a killer call to action. Covering this base should allow you to generate more leads.
2. Success by Thoughtful Design
Design is your chance to really stand out in a pile of other cards.
It’s a good idea to take your time to understand this fine art. The basic principles of paper-based design apply as usual. Using a grid to figure out the right layout for the cards is standard practice.
Furthermore, use plenty of whitespace and keep all copy at least 5mm from the edge. These are neat tricks to avoid eyestrain and make key design elements instantly recognizable.
Moving on, let the logo take the central stage. It’s the crown jewel of your brand that adds visual flair.
Finally, remember that most businesses feature the main content only on one side. It’s a nice, clean touch, which brings us to the next tip.
3. Capture “Less is More” Design Philosophy
The ultimate design trick is to keep things simple, yet memorable.
Great aesthetics seamlessly blend form and function. A good starting point is to strip everything down to bare essentials and work your way up from there.
Speaking of which, you need to focus on fonts. Straightforward and conventional fonts pose a safe bet, as they ooze a professional image.
On the other hand, be careful with fleshy, oversized, and funky styles. Likewise, remove the visual clutter. It only puts people off and makes them toss the card right away.
To stay on the right track, adhere to the principles of minimalist design. This style isn’t falling out of fashion any time soon. Just take a look at print and web design trends— it’s everywhere.
4. Ways of Injecting Personality
The next vital ingredient is your brand personality.
Businesses aren’t created equal, so there are no one-size-fits-all solutions. You can’t just emulate the look acclaimed brands are going for.
In fact, look beyond conventions and try to overcome constraints. The sheer creativity and out-of-box thinking are the means for accomplishing these ends.
Take the example of die-cutting, which removes certain stock elements and creates voids. With the help of this technique, you can alter the shape of the card or cut shapes out of its body.
Either way, this is an opportunity to produce unique results.
Of course, the design also has to resonate with your customers. If you’re unsure of this outcome, do your homework. Research your target audience in detail.
5. Weigh Different Finishes and Materials
There a few more ways to flesh out the final product.
Most notably, you need to pick the optimal finishing option. Again, the choice is supposed to reflect who you are and what you stand for.
There are a slew of finishes out there, from die cuts to embossing and foil accents. You can experiment with special finishes as well.
These standout solutions come in the form of metallic inks, foil blocking, spot UV, and more. Printing specialists can explain to you these options in detail.
At this point, you want to consider material types. Card stock is the most common solution. Yet, slate, metals, wood, and transparent plastics are all a fair game.
It all comes down to making the card feel tactile, visually-appealing, and portable.
6. Printing Best Practices
Skimping on printing is rarely a wise move.
You need to come across as sophisticated, not cheap and second-grade. You get what you pay for and that’s fine— your investment could pay dividends in the long run.
So, note that working at 300dpi tends to give you the best image results. What is more, designing in CMYK is probably a way to go. The exception to this rule is when you opt for spot colors.
Avoid having borders that encapsulate the entire card. They can reveal design faults such as trim misalignment and poor cut. Such mistakes could spell doom for your marketing and networking efforts.
Do feel free to go homemade and DIY, but only in case you possess commercial printing capabilities. You can’t expect a standard four-color print to produce overly impressive results.
The Perks of Having Effective Business Cards
Well into the digital age, the paper seems to be everywhere.
And the intriguing thing is even small pieces of it can yield fantastic returns. They empower you to seize marking, sales, and networking opportunities.
Therefore, you need to get into the art of designing effective business cards. We’re talking about those beautiful and useful pieces people hold on to for years to come.
To make the magic happen, use visuals to your full advantage.
Follow the universal principles of business design and cater to your specific audience. Grab attention, provide information, and evoke emotions. Lastly, find ways to make the card truly your own.
Measure twice and cut once!
Check out our services if you want to get ahead of the game. We can help you grow your business and separate you from the competition.