Search Engine Marketing
Search marketing can bring in highly qualified leads when done properly. These hot leads aren’t cheap. In addition to the right strategy, you must have a sufficient budget. If you’re ready to take your business to the next level, partner with us to create a comprehensive search engine marketing strategy.
Help Customers Find Your Business. Never Miss An Opportunity Again!
People use online search engines to find businesses every day. That’s why there is great opportunity with search engine marketing. Our search engine marketing experts can help your prospects find your business when they are actively searching for the product or service your company offers.
Platforms to incorporate in your marketing strategy include Google Adwords, Bing/Yahoo, and Display Ads. Among these, the most popular search engine is Google followed by Bing/Yahoo. In addition to pay-per-click (PPC) advertising, Display Ads go on popular websites related to your industry. With visually appealing images and banners, or engaging videos and audio, you can get great results. A display ad in the form of text is also called native advertising. This format is best when used in a hyper-targeted context.
Integrating a website with Google Analytics allows companies to track website visitors. Once installed, remarketing uses the data collected by Google Analytics to reach prospects who have shown interest but did not convert. As your leads browse the Internet, remarketing ads follow them and display across various websites. By staying top of mind, more prospects end up converting. Therefore, always make sure tracking codes are properly installed before launching your campaign.
What is PPC
Pay-per-click (PPC) is another term commonly associated with search engine marketing. With PPC, you can get targeted traffic faster than other forms of advertising. When your business shows in the top search results, you get more clicks to your website. So what’s the catch? It’s best to have a laser-targeted campaign when going this route. To perform well, PPC requires a specific landing page for each keyphrase. A landing page that speaks to exactly what the user needs will produce more conversions. Since people are ready to buy, it takes less effort to seal the deal.
Steps to Develop a Search Marketing Campaign
- List Products/Services
- Set Goals
- Create Offers
- Brainstorm Keywords
- Clarify Sales Funnel
- Customer Data
- Analysis of Competitors
- Keyword Research
- Identify Long-tail Phrases
- List Industry Websites
- Create Messaging
- Design Campaigns
- Develop Landing Pages
- Set Analytics Goals
- Publish to Platforms
- Collect Data
- Compile Learnings
- Write Reports
- Identify Opportunities
- Implement Findings
Want Fresh Insight On Your Marketing Strategy?
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Howard Krisel, DC
"I could not be happier with our strategy and look forward to our launch and (re)branding activities in the coming weeks/months. I highly recommend Kelly and her team if you are looking for strong collaboration, commitment to your goals, and highly capable execution.
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We’d love to discuss your marketing goals. Initial consultations are always free!