Content Marketing
We partner with clients to plan, create, and distribute powerful Content Marketing campaigns that provide valuable, unique content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
Content Marketing
We partner with clients to plan, create, and distribute powerful Content Marketing campaigns that provide valuable, unique content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
Attract Qualified Prospects By Producing Useful Content That Keeps Them Coming Back For More
Content marketing is the cornerstone of inbound marketing, which is about letting customers find you rather than trying to “buy” their attention. Educational, engaging content displays thought leadership and shows transparency. Useful content earns the attention of people who are actively looking for what you offer.
Why Content Marketing
Content Marketing is great for customer retention, upsell, support and brand awareness, but it shines in lead generation because it “pulls” people in rather than “pushing” a message out. By aligning content with your customer’s interests, you naturally attract prospects that you can then convert and delight over time.
Types of Content
Creating high quality content on a regular basis is a challenge for many businesses. We can lift this burden from you by providing you with the best possible content for your business goals. There are many content options, including blog articles, infographics, e-books, checklists, case studies, videos, and more!
Marketing Strategy
A good content marketing strategy will address different personas and buying stages. For each stage and persona, outline topics and categories of questions that need answered. Once you have a good idea of the questions and answers, determine the formats that content would be delivered through.
Four Stages of Content Marketing
Attract
- Blogging
- Search Engine Optimization
- Useful Website Pages
- Social Publishing
Convert
- Optimized Forms
- Calls-to-Action
- Landing Pages
- New Contacts
Close
- CRM
- Closed-loop Reporting
- Marketing Automation
Delight
- Surveys
- Smart CTAs
- Tailored Content
- Social Monitoring
Need An Expert To Review Your Marketing Strategy?
Happy Clients
Need Help Creating Content?
We love to discuss new projects, so get in touch! Initial consultations are always free.