Direct Mail Marketing
Direct mail marketing is still one of the best ways to acquire new customers, build customer loyalty, upsell, and increase profitability. We help our clients achieve amazing results with a low cost per lead regardless of their industry.
Grow Your Business With Data-Driven Direct Mail Campaigns
Direct mail is a form of direct marketing that can drive substantial revenue for your business. A very targeted mailing list is the key to success. We handle every aspect of the direct mail process for our clients. From mailing lists to design to delivery, we have you covered!
Do I Need Direct Mail?
Direct Mail performs best for companies that need to build a local presence or reach consumers in defined geographies, such as retailers, chiropractors, dentists and accountants. Other industries like real estate and home improvement can benefit, too. Direct mail is not recommended if your business relies on Internet-only transactions.
Types of Direct Mail
Direct mail pieces come in all shapes, sizes, and materials. Some mailers are sent in letter format with their own envelope, while others are standalone pieces with a perforated edge and a detachable plastic gift card. They can be personalized, which costs more, or addressed to a “local resident.” Postcards, catalogs, brochures, and door hangers are popular formats.
Direct Mail Statistics
According to the Direct Marketing Association (DMA), direct mail boasts a 4.4% rate, compared to email’s average response rate of 0.12%. This means that you could get a response rate up to 30 times that of email! Because of the onslaught of display ads and emails everywhere, direct mail has a great advantage.
Your Mailing List
Target your ideal customers by location, income, home value, buying behavior, and more. If you do not have a mailing list of current customers, lists can be rented for a one-time use or purchased to own. When you own a list, you do not have to pay extra to rent one for each direct mail campaign, so it can save you money in the long run.
Best Direct Mail Designs
Designing the artwork for your direct mail campaign is one of our favorite tasks! While there are many templates out there for postcards and invitations, we take pride in customizing the design for each client. A brand new look and feel will catch the eye of recipients and help your piece stand out from the competition.
Tracking Your Results
Tracking the results of your direct mail campaign is an absolute must. How do you claim victory if you don’t know the results? Simply counting the number of mailers brought to you from the campaign is a no-no. We include advanced tracking and follow-up marketing with each direct mail campaign to ensure stellar results.
Steps to a Successful Direct Mail Campaign
- Existing Contacts
- Previous Customers
- Income Range
- Location Targeting
- Qualification Criteria
Copy & Design
- Choose Special Offer
- Create Messaging
- Specs, Features, Benefits?
- Design Artwork
- Send Proof & Approve
Print & Mail
- Send Design to Printer
- Pay for Postage
- Print Mail Pieces
- Send To Post Office
- Get Delivery Confirmation
- Track Website Visits
- Setup Remarketing
- Monitor Phone Calls
- Follow-Up with Leads
- Count Conversions
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Still Have Questions?
We’d love to discuss your marketing goals. Initial consultations are always free!