Display Advertising

Display Advertising comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display ads rely on elements such as images, audio and video to communicate a marketing message.

Maximize Your Reach With Targeted Display Ads

Our marketing experts achieve phenomenal results by using a combination of traditional banner ads, video ads, and native advertising. When used in the proper context, ad widgets can blend in seamlessly with regular content. Let our experts create a strategy to drive revenue and build affinity for your brand.

Context Is Key

Display advertising only works well when done correctly. For instance, if your company sells home decor, it would be a wise move to strategically place display ads across sites like Houzz, HGTV, and Hobby Lobby. The key to success is creating ads that are relevant to the content on each web page.

Best Practices

Display ads offer tons of flexibility – you can use almost any type of media to get your message across to your audience. It’s best to optimize your ad in various sizes and provide a special offer with a clear call-to-action. Company branding, a cohesive landing page, and continuous testing guarantee excellent results.

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How It Works

The best display ads are in disguise. Another term for this is “native advertising,” which is a piece of content that looks and feels like the actual website content shown beside the ad. When used for Retargeting, display ads are served across multiple channels to previous visitors of your website.

Display Ad Formats to Include in Your Strategy

Video

Pop-Up

Banners

Images

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Flash

Mobile Ads

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