Email Marketing is far from dead, and with marketing automation, it may be more important than ever for integrated marketing campaigns. Our experts create a strategy to activate, retain and even win back customers for our clients.
Email Marketing Encompasses A Range of Activities, Including Customer Relationship Management, Lead Nurturing, and Lead Generation
While e-mail marketing is perfect for staying in touch with existing clients, it is also a great lead-generating and lead-nurturing tool. Regardless of the type(s) of advertising you choose, marketing campaigns perform best when all elements are cohesive. We help our clients create the best strategy to meet their goals.
Maintaining and nurturing your relationships with existing customers is the most popular form of e-mail marketing. Personalized, automated emails generated by triggered campaigns is the best approach to e-mail marketing. These emails communicate with customers at the right time by sending an email after they perform a desired action.
Email for Lead Generation
Lead-Nurturing with Email
Lead nurturing via email is extremely popular, especially since marketing automation opened a door of possibilities that marketers had only dreamed of in the past. Now, leads that did not close initially can be “warmed up” and continually encouraged to reconsider your products and services until these prospects are turned into leads.
Email Stats You Should Not Ignore
72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email marketing drives more conversions than any other marketing channel, including search and social.
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We’d love to discuss your marketing goals. Initial consultations are always free!