Email Marketing

Email Marketing is far from dead, and with marketing automation, it may be more important than ever for integrated marketing campaigns. Our experts create a strategy to activate, retain and even win back customers for our clients.

Email Marketing Encompasses A Range of Activities, Including Customer Relationship Management, Lead Nurturing, and Lead Generation

While e-mail marketing is perfect for staying in touch with existing clients, it is also a great lead-generating and lead-nurturing tool. Regardless of the type(s) of advertising you choose, marketing campaigns perform best when all elements are cohesive. We help our clients create the best strategy to meet their goals.

Relationship Management

Maintaining and nurturing your relationships with existing customers is the most popular form of e-mail marketing. Personalized, automated emails generated by triggered campaigns is the best approach to e-mail marketing. These emails communicate with customers at the right time by sending an email after they perform a desired action.

Email for Lead Generation

I know what you’re thinking…With CAN-SPAM laws and other privacy protections, how exactly does this work? It’s simple: when consumers accept a privacy policy that permits marketing by third parties, their email is added to a list. Your best group of prospects is extracted from said list and sent a series of emails in hopes they will opt-in.

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Lead-Nurturing with Email

Lead nurturing via email is extremely popular, especially since marketing automation opened a door of possibilities that marketers had only dreamed of in the past. Now, leads that did not close initially can be “warmed up” and continually encouraged to reconsider your products and services until these prospects are turned into leads.

Email Stats You Should Not Ignore

MarketingSherpa

72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

Ascend2

Email marketing technology is used by 82% of B2B and B2C companies.

Epsilon Email Institute

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Monetate

Email marketing drives more conversions than any other marketing channel, including search and social.

eMarketer

B2C marketers who leverage automation have seen conversion rates as high as 50%.

DemandGen

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.

McKinsey

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Campaign Monitor

Marketers have noted a 760% increase in revenue from segmented campaigns.

Lenskold and Pedowitz

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.

Let's Talk About Your Next Email Campaign

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We’d love to discuss your marketing goals. Initial consultations are always free!

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