Email Marketing

Email Marketing is far from dead! And when paired with marketing automation technology, it adds significant value to integrated campaigns. To help you achieve the best results we stay informed of the best tools available. Learn how we can help you activate, retain and even win back customers.

Email Marketing Encompasses A Range of Activities, Including Customer Relationship Management, Lead Nurturing, and Lead Generation

E-mail marketing is perfect for staying in touch with existing clients, yes. But it is also a great lead-generating and lead-nurturing tool. More importantly, marketing campaigns perform best when all elements are cohesive. In other words, all campaigns must connect together within a sales funnel, which can be challenging. So we help our clients create the best strategy to meet their goals.

Relationship Management

Maintaining relationships with existing customers is the most popular form of e-mail marketing. But is it taking too much of your time to stay in touch? Today, sending a personalized, automated email is the best approach. When emails communicate with customers at the right time, it benefits you and them.

Email for Lead Generation

So how exactly does this work? Will it violate CAN-SPAM laws and other privacy protections? The process is simple. When consumers accept a privacy policy that permits marketing by third parties, their email is added to a list. After that, your best group of prospects is extracted from said list. Then those subscribers receive a series of emails with the aim of gaining an official opt-in.

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Lead-Nurturing with Email

Lead nurturing via email is extremely popular. Especially since marketing automation opened a door of possibilities that marketers had only dreamed of in the past. Now leads that did not convert initially can be “warmed up” and continually encouraged to reconsider your products and services. When these prospects turn into hot leads, they move into a new campaign.

To Sum Up The Effectiveness of Email Marketing, Here are Email Stats You Should Not Ignore

MarketingSherpa

72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.

Ascend2

Email marketing technology is used by 82% of B2B and B2C companies.

Epsilon Email Institute

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Monetate

Email marketing drives more conversions than any other marketing channel, including search and social.

eMarketer

B2C marketers who leverage automation have seen conversion rates as high as 50%.

DemandGen

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.

McKinsey

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Campaign Monitor

Marketers have noted a 760% increase in revenue from segmented campaigns.

Lenskold and Pedowitz

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.

Let's Talk About Your Next Email Campaign

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