Inbound Marketing

Inbound Marketing is a powerful strategy that attracts your ideal customers by providing useful, engaging content. Search engine marketing, content creation, social media, and blogging are the cornerstones of inbound.

Inbound Marketing

Inbound Marketing is a powerful strategy that attracts your ideal customers by providing useful, engaging content. Search engine marketing, content creation, social media, and blogging are the cornerstones of inbound.

Digital Distribution Makes Analysis of Inbound Marketing Highly Measurable and Results Oriented

Inbound marketing is about letting customers find you rather than trying to “buy” their attention. By producing educational, engaging content in a transparent way, it displays thought leadership. The result? You earn the attention of people who are actively looking for products or services your company offers.

Search Marketing

Search engine marketing (SEM) is the process of gaining website visibility through a combination of paid and unpaid efforts. Keyword research is the key to success. When planned and executed properly, SEM delivers targeted website traffic to your best content.

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Content Creation

Content marketing is the missing piece of the modern marketing puzzle. Instead of trying to “buy” the attention of an audience, brands can “earn” it with the power of quality content. We partner with clients to create engaging content that their audience will love!

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Social Media

Social Media is essential to inbound marketing. It gives brands an outlet to express their personality, share their best content, connect with customers, and engage with prospects. The power of lead generation through content promotion on social media is unmatched.

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Blogging

Blogs are extremely popular nowadays and businesses should take advantage! It is still the best way to attract new website visitors. In fact, inbound marketing starts with blogging. We help our clients create educational content that speaks to their customers and answers their questions.

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Email Marketing

Email marketing has been around since the advent of the Internet, and it’s not going away! Emails are an effective way to distribute your best content. And if you don’t have an email list, downloadable content is a great call-to-action for qualified leads to subscribe to your list.

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Display Ads

Display ads perform extremely well when in the proper context. Say you are reading a helpful blog article, then you see a colorful ad prompting you to download an e-book about the same topic. Would you download it? Most people find these ads useful as long as they are relevant.

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Steps to Develop an Inbound Marketing Strategy

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Plan

  1. Brainstorm
  2. Set Goals
  3. Choose Offer
  4. Create Strategy
  5. Make Timeline

Create

  1. Design Material
  2. Create Messaging
  3. Develop Campaigns
  4. Publish to Platforms
  5. Promote Content

Analyze

  1. Determine Figures
  2. Set Checkpoints
  3. Calculate Click-thru-rate
  4. Count Conversions
  5. Measure Results

Revise

  1. Collect Data
  2. Compile Learnings
  3. Write Reports
  4. Identify Opportunities
  5. Implement Findings

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