Integrated Marketing

Integrated Marketing is a strategy that stresses the importance of a consistent, multi-dimensional brand experience for the consumer across all channels – Internet, television, radio, print, and in person.

Partner with us to devise a compelling, unified voice for your brand and stand out from the competition.

Boost your sales with a strong, focused brand image, from advertising to physical presence. We can help you gain a competitive advantage by creating an Integrated Marketing strategy that maintains a consistent look and feel across traditional and digital media.

What Are The Benefits?

A massive build-up of branding across platforms can solidify a company’s reputation, create a competitive advantage, and reinforce a brand’s message. Although it takes a lot of effort up front, an integrated marketing strategy will boost sales and profits, while saving money, time and stress in the long run.

t

Why Integrated Marketing

The world is increasingly connected by technology, which requires companies to develop marketing campaigns in multiple media channels. Because consumers are so active on their mobile devices, they expect a brand to be accessible wherever they go. Brand’s must keep up with the times to stay relevant in the digital age.

What Does It Cost?

Multi-billion dollar companies are usually in the best position to implement an integrated campaign because television reaches the largest audience. Still, smaller organizations can benefit from using the technique. We make the most of any budget to create a seamless, multi-dimensional experience for consumers.

f

Cross-media Marketing

The goal of cross-media marketing is to keep your product or brand top-of-mind by catching consumers in a variety of mediums. Since it takes a consumer at least seven times to see an advertisement before he or she feels compelled to make a decision, the likelihood for a conversion increases with each ad impression.

Multi-channel Marketing

Multi-channel marketing provides consumers with more ways to engage and shop with their favorite brands. It requires consistent branding that aligns customers’ experiences through direct sales, call centers, websites, and retail environments. This data integration creates ample opportunity for new campaigns.

Local Marketing

Instead of marketing to a mass audience, local business owners need promotions that speak to the local population. These campaigns focus on building awareness in the community through highly segmented targeting. Direct mail is a popular form of local marketing that can target specific consumer behavior and demographics.

How to Develop an Integrated Marketing Strategy

Branding


  1. Brand Persona
  2. Corporate Culture
  3. Unified Voice
  4. Branding Colors
  5. Brand Story

Research


  1. Target Market
  2. Product Development
  3. Consumer Behavior
  4. Technological Advancement
  5. Competitor Positioning

Plan


  1. Messaging Strategy
  2. Campaign Design
  3. Customer Experience
  4. Marketing Automation
  5. Key Performance Indicators (KPIs)

Launch


  1. Integrated Positioning
  2. Segmented Audience
  3. Cross-Channel Promotions
  4. Collect Data
  5. Measure Results

Want A Fresh Perspective On Your Strategy?

Yes, tell me more!

Happy Clients

"If you are looking for a new revamped website, these are the guys to use. Kelly was able to translate my ideas into something concrete. I now have an amazing and modern website that has been a great source of new clients. They are extremely affordable compared to the other services out there and the turn around time was fast. Thanks for a quality product!"

Howard Krisel, DC

"I could not be happier with our strategy and look forward to our launch and (re)branding activities in the coming weeks/months. I highly recommend Kelly and her team if you are looking for strong collaboration, commitment to your goals, and highly capable execution.
You will not be disappointed..."

John G.

"Wonderful company, fast results. Couldn't ask for more!"

Stephanie N.

"Awesome Graphics! Thank you for your AWESOME work!"

Pam K.

"Great service, exceptional quality! I would definitely recommend this company for your business needs. Keep up the good work...it's a pleasure doing business with a quality company."

Laura B.

"Great company with excellent customer service, very professional, I highly recommend their services!"

Melissa S.

"Highly recommended. If you really appreciate good business, this is your place. A+"

Juan C.

"Creativity at its best!!! Excellent company to work with. They exercise honesty and integrity. Best company in the area by far! I highly recommend them!"

Mindy C.

"Awesome service from awesome people. Recommend to anyone for business needs."

Helle A.

"Love this company! Genuine people with genuine intentions all around! Professional and quality work."

Rena T.

Get In Touch

Drop us a line to see how we can help grow your business. Initial consultations are always free!

4 + 12 =

Pin It on Pinterest

error: Content is protected !!