It’s a no-brainer: every business needs marketing. Without it, a business is stagnant. We specialize in developing a unique strategy that will maximize results for each client using a combination of inbound and outbound marketing.
Transform Your Business With The Power of Integrated Marketing
Integrated Marketing is a holistic approach that combines various marketing strategies to create a seamless, multi-dimensional brand experience for the consumer. The key to achieving a high return on investment on marketing spend is to develop a unique approach based on industry best practices. We help our clients determine how to best reach potential customers, then create a powerful integrated marketing campaign guaranteed to get results.
Inbound Marketing is about “getting found” by people who are already learning about and shopping in your industry. By creating content specifically designed to appeal to your best customers, you attract qualified prospects to your business and keep them coming back for more. Inbound works by earning the attention of an audience instead of buying it.
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Outbound Marketing, or traditional marketing, is advertising you see on TV commercials, hear in radio broadcasts, read in your mailbox, and see on highway billboards. It can even be found in digital distribution with email blasts, banner ads, and PPC. Outbound is a one-way communication that buys the attention of an audience rather than earning it.
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Integrated marketing combines inbound and outbound strategies to create a powerhouse brand that resonates with consumers by connecting with them wherever they go. It is a massive build up of branding across platforms that can solidify and strengthen a company’s reputation, create a competitive advantage, and boost sales.
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How to develop and employ an integrated marketing campaign
Integrated marketing campaigns aren’t just copies of the same advertisement distributed across various media platforms. Rather, each platform takes part in a larger brand story. That is why we work closely with our clients to gain a strategic foundation of understanding of their unique product and market.
Collaboration with our clients is the key to helping us better understand their niche, target market, and marketing goals.
We research consumer attitudes toward the product/service, competitor positioning, and technological advancements.
Then build out campaigns, beginning with the messaging, design, customer service, and product or service experience.
Advertisements with a consistent look and feel are distributed through traditional and digital media to promote the brand.
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Howard Krisel, DC
"I could not be happier with our strategy and look forward to our launch and (re)branding activities in the coming weeks/months. I highly recommend Kelly and her team if you are looking for strong collaboration, commitment to your goals, and highly capable execution.
You will not be disappointed..."
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