Print Marketing

Print marketing can be useful for B2B and B2C. Because digital marketing is often cluttered, a cross-channel approach is necessary to get the best results. From magazines to direct mail, print advertisements reach a broad and diverse audience. We take care of it all.

Print advertising can complement other marketing strategies by increasing online traffic, overall sales, and profits.

Print advertisements reach a broad, diverse audience and they are great for generating website traffic, too! Magazines and direct mail are perfect for reaching a very targeted audience while newspapers and shared mail effectively reach a local audience. We help clients choose the best platform based on industry.

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Magazine Ads

A major plus with magazine ads is the ability to publish higher quality images than newspapers or direct mail. Also, many magazines target a specific demographic, which is excellent for reaching a targeted audience in your industry. Before you design your ad, think of ways you can drive traffic to your website for deeper engagement. For example, one B2C publisher earned a 50% increase in web traffic through print advertising. This multi-channel approach amplifies your reach and produces better campaign results.

Newspaper Ads

Newspaper ads offer the opportunity to reach a large number of people, especially those aged 45 years or older. A huge benefit to this platform is the audience, which is usually affluent readers in a higher income range. The younger crowd tend to get their news from the Internet, television, or radio. As with all forms of advertising, the cost depends on several factors, including the publication(s) you use, how often you run the ad, the ad’s size and location, and whether you use color in your ads.

Direct Mail Pieces

Postcards, brochures, flyers, catalogs, and self-mailers are popular types of direct mail ads. The greatest advantage of direct mail advertising is the ability to communicate one-on-one with your target audience. But with so many options, it can be difficult to choose the best strategy for your business. No matter the type of ad, timely follow-up is crucial to get the best results. If you are not sure where to start, give us a call. We help our customers through the entire direct mail process!

Need A Print Ad?

We love to hear about new projects. Get in touch. Initial consultations are always free!

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