Social Media Marketing
Social Media Marketing is a strategy used to build brand loyalty and acquire new customers. Our social media experts create unique content and advertisements on various platforms to increase awareness and conversions for our clients.
Launch Campaigns, Boost Engagement, and Increase Sales with Social Media
Social networking can be tricky, but with the right team and a great strategy, brands can master the art of attracting loyal customers via social media. We partner with clients to create a sales funnel that incorporates their brand’s social profiles and delivers results.
Role of Social Media
Social media channels play a vital role in any marketing strategy. Integrating at least one channel is an absolute necessity. High quality content shared on social media has the best chance to go viral, spreading globally, which contributes to building your online authority. These channels are like the pistons in an engine, making the entire campaign work.
Let’s face it. Acquiring new customers is a challenge. The time devoted to planning, advertising expenses, and discounted prices, all add up to become costly for any business. Relationship marketing focuses on customer retention rather than acquisition. Social media is a wonderful platform to build long-term relationships and improve the customer experience .
It’s no secret that data is collected from website visitors every day. And thanks to web analytics, computer applications and cookies, browsing and search history, and IP addresses, user profiles of individual consumers are created and stored online. By analyzing user responses and demographics, we can create ads to target each person’s needs and interests.
Most Popular Social Media Sites
With 1.59 billion monthly active users, Facebook is one of the best mediums for advertising your product or service.
YouTube, the largest and most popular video-based social networking site, has 1 billion website visitors per month.
Twitter boasts 320 million active monthly users. It’s a great platform to answer questions and run targeted ad campaigns.
With over 100 million users, Pinterest is a great platform for businesses whose target audience is mainly women.
The SEO value alone makes G+ a must-use tool for any business. As of December 2015, it has 418 million active users.
Instagram is a visual marketing platform owned by Facebook. Hashtags allow businesses to target a specific audience.
LinkedIn is the best social media site for professional networking. Share info and promote content to over 400 million users.
Hosting over 200 million blogs, Tumblr is great for re-blogging in multiple formats: quotes, chats, videos, photos, and audio.
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We’d love to discuss your marketing goals. Initial consultations are always free!