Video Marketing has grown in popularity, especially since the introduction of Instagram stories and Facebook’s “auto play” feature. Try video as a new, inventive way to reach your customers.
Video Marketing Is Making Waves. Are You Surfing or Sinking?
Video is a popular medium for advertising because brands can use video to quickly and efficiently communicate a message to their audience. People love getting a lot of information in a short time-frame, and prefer watching a video over reading a marketing message.
Video Marketing Strategy
Video Marketing should be used to complement your existing content marketing strategies. Some of the most popular formats are “explainer” videos, tips and tutorials, short-form videos, and customer-generated content. The appropriate platform for publishing may vary from YouTube to Vine to Facebook.
Video Marketing Benefits
Video marketing is a great way for brands to stand out from the competition. Videos allow a company to connect with their audience and engage with them on a whole new level. When a video goes viral, brands benefit from millions of views that did not get promoted with marketing dollars. The opportunities are limitless!
Include A Call-to-Action
The worst mistake is not including a call-to-action somewhere in the video. Make sure to give a simple coupon code for your website or offer a discount for mentioning the video in your store. Anything in line with your marketing goals. A few words can result in conversions that otherwise wouldn’t have happened.
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